Millionaire entrepreneur Christian Beck talked a big game ahead of this year’s Sydney to Hobart. Now to back it up on the open seas.
The main conceptual idea is that there's a playful but competitive rivalry between the skippers of two boats, LawConnect and Master Lock Comanche, in the upcoming Sydney to Hobart yacht race. They are friendly off the water, but once the race starts, they intend to fiercely compete against each other. This light-hearted "friendly feud" is building excitement and anticipation for the race.
